The Meatless Monday campaign was started in 2003 by an advertising whiz and the John Hopkins School of Public Health to market dietary change. The idea is to cut out meat one day a week to improve health and the environment.
Allison Aubrey reports at NPR.org that Meatless Monday is now active in 29 countries; in the United States more than 100 schools, food service companies, and restaurants have signed on to offer Meatless Monday options.
Health researchers and others point out that our meat consumption is excessive and detrimental to our well-being, the environment, the animals we raise for food, and rural economies. Vegetarians are very happy with the campaign's alignment with their cause.
Why Monday? Several studies have shown that people are more likely to try to quit smoking, begin a diet or exercise regime, schedule doctors' appointments, or adopt other healthy behaviors on Monday than any other day. Monday is a very good day to make nurturing and transformation your spiritual practices.